We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings

Mobile Marketing Software

Mobile marketing software refers to a tool or platform designed to assist businesses in reaching and engaging their target audience through mobile devices. It enables marketers to create, manage, and automate mobile marketing campaigns, including SMS marketing, push notifications, in-app messaging, and mobile advertising. This software typically offers features such as audience segmentation, personalized messaging, analytics, and integration with other marketing channels. For example, a company utilizing mobile marketing software might send personalized SMS messages to customers with special offers or use push notifications to alert users about new products or updates. Overall, mobile marketing software plays a crucial role in helping businesses leverage mobile channels effectively for customer acquisition and retention.

Read more
Authority
Solutions
Buyer Guide

Solution category

Viewing 119 Solutions

Choose
  • Alphabetical A-Z
  • Alphabetical Z-A
  • Featured solution
  • Maturity
  • Authority

shortlist

save the list
logo

AppsFlyer

View Profile

AppsFlyer is a leading mobile attribution and marketing analytics company that offers a comprehensive suite of data-driven solutions. Their open platform provides measurement, analytics, engagement, and fraud protection technologies, enabling businesses to make informed decisions and optimize their mobile marketing strategies. With advanced app analytics capabilities, AppsFlyer allows businesses to analyze their user journey, understand user interactions, and gain valuable insights. Their cloud-based data analytics software is widely used by app developers to store, manage, analyze, and control their data, helping them enhance user experience, maximize marketing KPIs, and drive growth. Trusted by brands across various industries, AppsFlyer is a trusted partner for businesses seeking to harness the power of mobile marketing analytics.

logo

Outbrain

View Profile

Outbrain is a technology company that powers the discovery feeds on various media platforms. They are known for their native advertising platform, which provides recommendations for relevant content to users based on their interests. Outbrain's recommendation engine helps publishers and advertisers deliver personalized content to engage their target audience effectively. With their extensive reach and partnerships with major media outlets, Outbrain enables businesses to increase brand exposure and drive business results by engaging people across the open internet. Their services are utilized by a wide range of companies, including publishers, advertisers, and marketers, who aim to leverage native advertising to reach and connect with their desired audience.

logo

Braze

Verified
View Profile

<p>Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously.&nbsp;Braze is built for today&rsquo;s on-demand, always-connected customers. We replace decades-old databases and poorly integrated internal and external tools with&nbsp;live views&nbsp;of every customer, highly intuitive customer&nbsp;journey building, in-the-moment campaign&nbsp;optimization, and more.</p>

logo

Infobip

View Profile

Infobip is a global cloud communications platform that offers a wide range of services to businesses. With their full-stack cloud communication platform and extensive global network coverage, Infobip enables enterprises, resellers, and mobile operators to access their A2P messaging platform through a REST API. They provide services such as SMS and voice messaging, omnichannel communication, customer engagement, and loyalty programs. Infobip's solutions cater to various industries and are used by businesses of all sizes, from startups to enterprises. Their aim is to help businesses enhance their customer communication, boost engagement, and drive growth on a global scale.

logo

Attentive

View Profile

Attentive is a leading company in the field of conversational commerce, specializing in SMS marketing solutions. Their SMS-first software platform revolutionizes business-to-consumer communication, enabling brands to connect with their customers in a personalized and engaging manner. Attentive's platform helps innovative brands drive online revenue by leveraging the power of text message marketing. With their comprehensive suite of tools, Attentive enables businesses to deliver targeted and impactful SMS campaigns, ultimately boosting customer engagement and maximizing conversions. Their services are utilized by a wide range of brands across various industries, allowing them to effectively communicate and build strong relationships with their customer base.

logo

Marin Software

Verified
View Profile

<p class="break-words white-space-pre-wrap mb5 t-14 t-black--light t-normal">Marin Software&rsquo;s (NASDAQ: MRIN) mission is to give digital advertisers and agencies the power to optimize their paid marketing programs. MarinOne provides a unified platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, win new customers, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software&rsquo;s platform powers marketing campaigns around the globe.</p>

logo

Movable Ink

View Profile

Movable Ink is a leading company that specializes in activating data into personalized and dynamic content for various marketing channels. Their innovative platform enables marketers to deliver engaging and tailored experiences across email, mobile, and other digital touchpoints. By seamlessly integrating data-driven insights, Movable Ink empowers brands to create 1:1 personalized visual experiences, enhancing customer engagement and driving conversions. With their scalable and omni-channel solutions, Movable Ink serves a diverse range of industries including financial services, retail, travel, and hospitality. Marketers from these sectors leverage Movable Ink's technology to transform data into compelling content, enabling them to reach their target audience effectively. Movable Ink's cutting-edge capabilities and extensive suite of products have established them as a leader in the field of content personalization. Their services have garnered recognition and adoption from businesses seeking to optimize their marketing campaigns and provide personalized experiences to their customers.

logo

Iterable

Verified
View Profile

<p>Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution&mdash;built for marketers, trusted by engineers, designed with intelligence.</p>

logo

Drift

Verified
View Profile

<p>Taking what&rsquo;s broken and humanizing, personalizing, and revolutionizing for our customers&rsquo; customers. Which means Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.&nbsp;</p>

logo

MoEngage

Verified
View Profile

<p>MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard</p>

Find the Best Mobile Marketing Solutions with the Help of Our Buyer's Guide 

Mobile marketing software is a key component of any modern business strategy. The ability to reach customers through their mobile devices has become increasingly important. While there are many mobile marketing solutions available on the market, selecting the right platform can be a daunting task. Factors such as budget, features, and scalability all need to be taken into account. With so much at stake, it is important to approach the selection process with care and consideration. In this buyer's guide, we will explore some of the key considerations that businesses should keep in mind when selecting a mobile marketing software solution. By the end of this guide, you will have a clear understanding of what to look for when choosing a platform that will meet the unique needs of your business. 

What is mobile marketing software? 

Mobile marketing has become an essential aspect of any successful marketing strategy. One of its key tools is mobile marketing software. This system helps businesses to design, optimize, and deploy targeted mobile marketing campaigns that effectively engage with their customers. It comes in various types, but generally, it is a cloud-based platform that enables businesses to execute mobile marketing campaigns and provide mobile-optimized content to their customers. Businesses can accomplish a wide range of tasks, including creating mobile landing pages, building and deploying SMS campaigns, tracking mobile user behavior, and sending push notifications making use of this program. 
 
Here are some of its common use cases: 

  • Lead generation: Mobile marketing software can be used to generate leads through innovative and engaging mobile landing pages and forms. 
  • Customer engagement and retention: It helps businesses to reach and engage with customers through personalized SMS campaigns and push notifications. 
  • Mobile user behavior analysis: With mobile marketing technology, businesses can track and analyze mobile user behavior, including browsing activity and app usage, to provide deeper insights into customer preferences and habits. 
  • Mobile app marketing: This marketing solution can also be used to optimize the marketing of mobile apps, including driving app downloads and in-app purchases. Studies have shown that more than 85% of Americans and 70% of the global population own a smartphone, and the future of marketing is certainly mobile apps.  

Mobile marketing automation is ideal for a range of business types including retail, hospitality, finance, and healthcare, just to mention a few. Any business that needs to engage with its customers through mobile channels can benefit from using this application. The types of companies that commonly use it are typically those that have a strong online presence, effective digital marketing strategies, and the desire to improve customer engagement through mobile marketing campaigns. By utilizing this software, businesses can improve their online presence, drive more conversions and sales, and build strong relationships with their customers through personalized mobile marketing campaigns. 

What benefits does a mobile marketing tool come with? 

With the majority of consumers using their smartphones to browse the internet and shop online, it's crucial for companies to have a strong mobile marketing strategy in place. Mobile devices account for 71% of retail traffic, and generate 61% of online shopping orders, according to Statista. Here are other reasons why investing in mobile marketing systems could benefit your business: 

  • Reach a wider audience: With mobile marketing, you have the ability to reach customers wherever they are. You can send targeted messages, notifications, and ads directly to their smartphones, increasing the likelihood of them seeing and engaging with your content. 
  • Personalize your marketing efforts: It allows you to gather data on your customers' behavior and preferences, making it easier to create personalized experiences for them. You can send customized messages and promotions based on their location, interests, and past purchases. 
  • Increase customer engagement: This marketing technology permits you to create an interactive customer journey that encourages them to engage with your brand. This could include things like mobile games, quizzes, and surveys. 
  • Improve customer loyalty: By creating personalized experiences and providing value to your customers through mobile marketing, you can improve customer loyalty and retention. 
  • Gain insights and analytics: A mobile marketing program provides valuable insights and analytics on how your campaigns are performing. You can track metrics such as open rates, click-through rates, and conversions, and use this data to optimize your campaigns for better results. 
  • Save time and resources: It also automates many tasks, such as sending messages and collecting data, saving your business time and resources.  

10 key features of mobile marketing software 

Having reliable mobile marketing tool can help take your brand to the next level. Here are some of its most common features:

1. Mobile analytics

Mobile analytics is an essential feature in any mobile marketing platform, as it helps businesses measure and analyze user behavior within their mobile app or website. Mobile analytics provides businesses with insights into user engagement, user retention, and can help them make better decisions to optimize their mobile marketing campaigns.

2. In-app messaging

In-app messaging is another common feature. It enables businesses to send targeted and personalized messages to users based on their behavior within the app. In-app messages can help improve engagement, retention, and drive conversions.

3. Push notifications

Push notifications are an effective way of reaching app users when they are not using the app. A solution with push notification features allows businesses to send messages to users' mobile devices even when they are not using the app. Push notifications can increase engagement, drive conversions, and can be personalized to each user's behavior.

4. SMS marketing  

SMS marketing is another popular feature in this technology. It enables businesses to send promotional and transactional messages directly to customers' mobile phones via SMS. SMS marketing can be highly personalized, and it has high open rates, making it an effective way of reaching customers.

5. Mobile wallet

Mobile wallets are becoming more popular, and mobile tool with wallet features enables businesses to offer mobile wallet functionality to their users. This key feature makes it easy for users to make payments, view their transaction history, and store loyalty cards in one place.

6. Location-based marketing

Location-based marketing is a powerful feature that enables businesses to target users based on their location. This feature enables businesses to send messages to users when they are within a specific location, such as a store or a specific area.

7. A/B testing

A/B testing is a vital feature in any mobile marketing software. It enables businesses to test different variations of their marketing campaigns to determine which version performs better and to optimize their campaigns. A/B testing can help increase engagement, improve conversion rates, and drive revenue.

8. Mobile ad platforms  

This function enables businesses to create and publish mobile ads across different channels, including social media networks, mobile apps, and other sites. This feature allows businesses to reach a wider audience and increase their brand awareness.

9. Social media integration

Social media is an integral part of any marketing strategy, and a software with such a feature enables businesses to seamlessly integrate their mobile marketing campaigns with their social media marketing campaigns.

10. Multi-channel campaigns

Multi-channel campaigns allow businesses to communicate with users across multiple channels including, email, SMS, in-app messaging, push notifications, and social media. This feature ensures that businesses can reach users at every touchpoint, increasing engagement and building customer loyalty. 

Key considerations when purchasing a mobile marketing solution 

With the increasing number of mobile users, businesses must ensure that they leverage the benefits of reaching this audience through the use of mobile marketing software. However, selecting the right one can be overwhelming, especially for those unfamiliar with the technology.  
 
There are several factors businesses should consider when purchasing this system.

  • First, it is important to understand the business's needs and goals in terms of marketing. This will help identify the features required in the solution and ensure that the investment is worthwhile. For instance, a business might require an application that provides robust analytics to measure the success of their campaigns while another may require a software that offers advanced targeting capabilities such as segmentation tools.  
  • Another factor to consider is the ease of use and accessibility. The app should be user-friendly and readily accessible to all relevant stakeholders, including marketing teams, managers, and IT teams. This will ensure seamless use and full utilization of the tool's capabilities.  
  • Businesses should also consider the software's integration capabilities with other marketing and advertising tools, such as social media platforms, email marketing programs, and customer relationship management (CRM) systems. An integrated system will improve efficiency, reduce manual work and provide seamless data transition between marketing tools.  
  • Data privacy and security are also critical aspects to consider when selecting a mobile marketing software provider. The provider should comply with industry-recognized protocols for data privacy, and the tool should offer top-notch security features for the business's data. This will ensure that sensitive business and customer data is protected.  
  • Scalability is another notable consideration that businesses should make. The mobile marketing platform should be able to cater to a business's short and long-term needs. It should be scalable, accommodating, and adaptable to the business's changing needs.  
  • Businesses should also consider the software's pricing and the overall return on investment. The program should provide a cost-effective and measurable benefit. This will ensure that the business realizes the intended success and value from the investment.  

Selecting the right mobile marketing software that fits organizational needs is critical for the success of your marketing campaigns. Therefore, businesses should carefully analyze the available options based on all the above factors. By assessing all these critical factors, organizations can make an informed decision. 

Market trends for mobile marketing software 

Mobile marketing has recently gone through a transformation, and businesses have begun to rely more on mobile marketing software to get the most out of their marketing strategy. Today, businesses are looking for ways to ensure that their marketing efforts are more personalized, targeted, and cost-effective. Here are the biggest trends we can expect to see this year and beyond in this field.

#1. Artificial Intelligence (AI) and Machine Learning (ML) Integration

Artificial intelligence and machine learning will become integrated into mobile marketing software, allowing companies to analyze data, target users, and make better decisions. By using AI and ML algorithms, businesses will be able to personalize their marketing efforts, optimize their advertisement campaigns, and provide their users with a more personalized experience.

#2. Increased use of chatbots 

Chatbots have recently gained a lot of attention, and their popularity is set to continue. With the increasing need for 24/7 customer service, chatbots present an affordable and effective solution for businesses. They enable businesses to respond to customer queries in real-time and can also be used for upselling products or services.

#3. Personalized marketing 

Personalized marketing has been around for a few years, but it will become even more important this year. With an emphasis on customer experience, personalized marketing will allow companies to target consumers based on their preferences and interests. This, in turn, will lead to greater customer satisfaction, increased sales, and higher customer retention rates.

#4. Increased focus on social media marketing 

Social media marketing is becoming more integral to businesses, and, it will continue to evolve. With the rise of social media platforms, businesses will need to look for ways to increase engagement with their target audience. The focus will be on developing strategies that increase brand awareness, build customer loyalty, and create engagement.

#5. Emphasis on influencer marketing 

Influencer marketing is a trend that has been around for some time, and it is set to continue in 2024 and beyond. The concept of partnering with influential figures who can promote your brand to their followers has been incredibly successful for many companies. The focus will be on finding influencers who align with the brand values and target audience and creating campaigns that are creative, authentic, and engaging.  

Conclusion 

In conclusion, when considering mobile marketing software, it's imperative to assess your business's specific needs, budget constraints, and long-term goals. Look for a solution that offers a comprehensive suite of features tailored to your industry. By making a well-informed decision, you can empower your marketing efforts, drive sales, enhance customer engagement, and drive sustainable growth in the mobile landscape. This industry is evolving rapidly, and businesses need to keep up with the latest trends to stay ahead of the competition.