Commercial Revenue Planning: Allocate investments to influence outcomes

Whatever the business conditions, the show must go on for your revenue plan. Quickly allocating your investments protects your plan and your revenue. As a commercial planning manager, you are attuned to wild fluctuations in customer demand, and post pandemic, you probably pay even greater attention to the amount and kinds of promotions you plan for each product. But your plan for success can change in the time it takes an influencer to post on social media. Read this blog post and equip yourself with the tools to thrive in the cutthroat digital age.