How to Set Meaningful and Effective OKRs

Clearly defined goals drive a sense of purpose, and help people do their best work. When times are tough goals build a sense of unity and shared focus, so companies and their people come out the other side stronger than ever. According to the Harvard Business Review, strategic goals are critical to building high-performing teams, and therefore your organisation's overall success. But just as important as setting ambitious goals is having a framework for measuring them. After all, how else will you know if you’re progressing?