How Companies Can Embrace the Gig Economy

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Jessica PerkinsSaaS Marketing Consultant & Writer

08 June 2022

One of the biggest advantages of the gig economy is the flexibility it brings. But are companies ready to embrace this type of working arrangement?

Article 3 Minutes
How Companies Can Embrace the Gig Economy

The past few years have seen an increase in the number of people taking freelancing or temporary jobs. These people prefer this kind of work to the traditional employment system that commits them to an organization for a long time.

This has led to the creation of a labor market characterized by short-term contracts and freelance work instead of permanent positions. This type of arrangement has given birth to the gig economy.

It promises a host of benefits to organizations embracing it and empowerment to workers. It also sees both parties use a different approach when dealing with their workloads.

However, are organizations ready to embrace this type of work arrangement? How are they adapting to the increasing importance of the gig economy?

What can you do to embrace the gig economy?

Technology advancement has provided businesses with innovative applications that simplify their business processes. This has made it easier for them to build applications that easily integrate with others to meet different objectives.

Today, businesses can recruit, onboard, and start working with skilled personnel without having to meet physically. For instance, if you are running a delivery business, you can employ the use of delivery gig apps to provide your services without ever meeting your clients or your employees.

Here are four different ways companies can adapt to the increasing importance of the gig economy:

Create a positive agreement

If you talk to permanent and long-term workers in any organization, they’ll tell you that working together and being part of the success, or even failure, of an organization, is much better compared to working alone.

For companies to adapt to the increasing importance of the gig economy, they need to find ways of inviting their temporary employees to work or meet with the permanent employees. This can happen once or twice a month.

Bridge the divide

One of the most important benefits of the gig economy is the flexibility it brings. However, the simplified hiring of temporary workers in some companies could create rifts and insecurities among permanent employees.

Fortunately, this can be avoided by bridging the divide between temporary workers and permanent ones to ensure that everyone understands their responsibilities and roles without any issues.

Implement the gig economy among employees

The gig economy has made it possible for companies to make use of strong skill sets whenever they want to. This is because they can hire temporary workers whenever they want, for whatever they need.

However, they might not need to look at third-party applications that specialize in the hiring of temporary or freelance workers. This is because the skills they’re looking for might already exist in the company.

Permanent employees might have these skill sets or possess other skills that aren’t being utilized in their current roles. Instead of under-utilizing or not using these skills at all, companies can encourage their employees to look at filling any new roles in the company, even if only temporarily.

Modify your recruitment and onboarding

The truth is that the recruitment and onboarding of temporary workers is not as rigorous as those of permanent employees. However, legal issues, administration, and coordination can prove to be challenging.

To adapt to the growing importance of the gig economy, companies need to develop a workflow system that allows them to scale down processes and manage the necessary paperwork.

They also need to build the perfect onboarding plan to help new workers understand the company culture and work towards meeting its goals without any problems.

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Jessica Perkins

A growth hacker at heart, Jessica helps SaaS companies rapidly scale their inbound leads through lean marketing strategies. She views content marketing and advertising as the perfect concoction of growth, and loves to write about her insights and experiences.

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