According to G2, 72% of recruiters agreed that employer branding has a significant impact on hiring efforts, and 94% say that using a hiring software had a positive impact on their hiring process.
Selecting the right candidate is an important part of finding the finest people for your company.
This is usually a time-consuming and costly process, but you can cut down your recruiting costs and make it more predictable by using an effective recruitment process. This will also make things easier for everyone concerned, including management, HR and job seekers. Furthermore, it will provide your organizations the proper image to candidates, workers and consumers.
How to simplify your candidate selection process
The candidate selection or recruitment process covers everything, from preliminary resume screening to final hiring decisions and job offer preparation. Skill evaluations, interviews and background checks may all be part of the process.
Your candidate selection procedure must be properly linked with your company's strategic goals. If you don't connect your hiring process to these, you'll end up with more failed hires, and those errors can be expensive.
Here are the top 9 strategies to streamline and simplify your candidate screening process:
1. Build a strong corporate image
You must create your brand image. Participants should advertise their employer's brand not only at work but everywhere. It can include interviews, quotations, features and anything else that portrays you as the employer people would like to work for. When you're looking for a job, how many times have you stumbled across firms you've rarely heard of?
Apple, on the other hand, is a well-known brand. You would leap at the chance if Apple offered a job vacancy that matched your skills. Why? Because of their strong brand image.
Regardless of the sector you're in, you need to come across as a dynamic, forward-thinking company that values its employees and prides itself to be ahead of the game. You can do so using a number of different media channels, including:
- Spotlighting your corporate culture in the news with a featured story
- Using an industry-specific website to highlight the employees
- Talking about your current employees' experience
- Creating short clips of workers doing what they enjoy
This requires a collaborative effort from your organization's teams, and it isn't just about claiming to be a good organization - it's about really being one.
2. Keep your application process simple
Have you ever checked your job application portal? There could be phases in the application process that cause your applicants difficulty because of server problems or system flaws. Potential candidates could drop out as a result, so don't let potential prospects slip through your fingers in this manner.
Leading companies pay close attention to all of their interactions with customers, partners and, yes, potential candidates. You need to start caring more about the whole experience of your candidates and going above and beyond their expectations. You have to address the concerns, queries, experience and expectations of the candidates. Try putting the following ideas into action:
- Create a clear, easy-to-understand, and entertaining template that will pique the candidate's interest
- Inform candidates about the number of positions available, the deadline for filling them, job location, etc.
- Use an automatic response to acknowledge the applicants
3. Create a professional careers page
Your candidates will initially come to this page in search of work, but they may be interested in learning more about your company, work culture, workers and other topics than immediately applying for vacancies. They may have queries such as:
- What type of organization is this?
- What is the workplace like?
- What benefits are on offer?
- What are their purpose, vision and principles?
To respond to their enquiries and maintain their initial interest, create and develop an effective careers website for your business that addresses all the potential queries of the candidates.
4. Write specific and clear job descriptions
A significant component of online recruitment is the job description. This essentially explains what you're searching for in the candidates for the job and what you'll offer to that candidate. It may, however, be much more.
Developing the job description beyond conventional checkboxes of criteria, credentials and perks will attract bright individuals who can offer plenty to the plate than merely performing the position's necessary responsibilities.
Go into detail on the job duties, necessary years of experience, pay, benefits and everything else you want to let the candidate know. Make your job description as precise and clear as possible.
5. Promote job vacancies on multiple channels
Although posting job advertising is a crucial component of the recruiting process, there are many additional methods to improve it. It's all about getting your message out to as many people as possible, and you'll need to promote in the appropriate areas to attract the applicants you want.
Another approach to advertising job opportunities is through social media platforms, which has three distinct advantages:
- Networks: Social media has a large number of professional networks that may assist you in spreading the word even further
- Passive applicants: You have a better chance of finding passive applicants who might apply after seeing your job post in their social media feed
6. Improve your first impression
Recruiters have a reputation for being fussy when it comes to applicants. Interviewers frequently believe that simply by interviewing candidates, they're doing them a favor.
By picking you above your competition, the applicant is essentially doing you the favor. Candidates have the privilege to conduct interviews with you and can ask questions about the business. As a result, do your best to make a good initial impression on the potential employee.
The below tips can come in handy for a great first impression:
- Don't make the applicant wait too long
- Have a friendly approach
- Maintain a free flow of discussion
- Talk about the possible team with which the applicant will work
- Don't be impolite to your coworkers in front of them
7. Optimize the recruitment process
From the time a candidate views your job advertising until their first day at their new position, every stage of the recruiting process has an influence on the applicant's experience. Take the actions outlined below to enhance your hiring process.
- First application
- Make the submitted resume auto-fill the necessary fields correctly and smoothly
- Make sure the job portal is mobile-friendly, as many people search for jobs on their smartphones
- Screening call
- Make scheduling the screening call as simple as possible
- Offer the prospect various time-slot alternatives and let them choose what works for them
- Interview
- Notify the applicant of the aim of the evaluation
- Establish explicit expectations for the desired outcome and timeframe
- Results
- Inform the applicant of their candidacy's status
8. Examine the applicants attentively
Which do you think is tougher to choose between: beans or lasagna, or pie or cupcakes? Unless you are a bean fanatic, you'd find it easier to answer the first problem than the latter.
Applying similar logic to the recruitment process, we might conclude that selecting one decent fit over a slew of mediocre applicants is simple, but selecting the best from a slew of very strong, qualified individuals is not.
This is when good assessment techniques come into play. You must define the criteria that will be used to choose the applicant. Be explicit about the criteria for candidate evaluation, whether it's professional competencies or soft skills.
9. Keep them informed
Maintain constant communication with your applicants. You can contact them if you don't have any fresh information, because candidates like knowing their candidature.
Use the applicant's preferred mode of contact whenever feasible. Instead of calling them on office hours, leave a note or text asking them for a call back.
Give feedback post interview, even if it's only to say thanks. Inform them over mail and keep it brief and professional. The dreaded silence of never hearing back is just what candidates dislike the most. Inform them what you're going to do next, and ensure you do it. Do exactly what you claim you'll do.
Final thoughts
Optimizing your applicant selection process will lead to the recruitment of more effective staff. Finding top talent is difficult, but with a simplified applicant screening procedure, you can lower the risk of a disastrous hire, cut expenses and shorten the time it takes to employ.
This will enable you to make use of the resources efficiently and present a stronger company's image to potential recruits, both of which are essential for recruiting the best applicants in the long term.
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