Why is Employee Engagement Important to Company Success

Connection, communication and engagement are the three most vital aspects of any organization. There’s no doubt that more employee engagement infuses more energy, enthusiasm, self-motivation and adds purpose to everything your employees do.

The purpose of employee engagement:

Attracting and retaining top talent is very important for an organization. According to research by Glassdoor, more than 53% of employees are more confident in finding better jobs if they leave their current one. This trend highlights the issue that not all companies give a compelling reason to retain their employees, and that failing to engage employees contributes to higher turnover.

6 steps to improve engagement in your organization

Before we look into the ways of improving employee satisfaction, let’s first emphasize the benefits of introducing employee engagement in your company:

1. Increases productivity: Now who doesn’t wish to increase the productivity of their organization? The ways are pretty simple; according to Forbes writer Ann Latham, employee engagement is a synonym for success. The more an organization values its employee, the more the employee values the company. This further boosts their productivity during office hours.
2. Improves company culture: People who are engaged in what they do are, in general, easier to work with. This isn’t necessarily  because they’re happier; it’s because they exemplify an environment of employee engagement, which makes them content in their work and office.
3. Reduces turnover: Employee turnover creates a ripple effect. Your best employee knows their worth and can easily get another job. When your best people start to leave, the rest of your team will also starts to consider other opportunities. By improving employee engagement, it encourages individual contributors to invest in your team.
4. Improves employee skill: Improving employee engagement encourages your employees to work together in building a successful business, product or service. It makes them hungrier to learn or share new skills, improving your company’s overall resource qualities and skills.

Here are a few ways you can improve engagement with your employees:

1. Connect with your staff

To improve your employee retention, you need to connect with your staff by introducing an engaged purpose. An engaged purpose is a written statement that states what your company does, who for and why.

This helps them link their motives, career goals and intentions with the company.

2. Ensure regular engagements

Communication is crucial, no matter what the circumstances are. Employee feedback isn’t a yearly job anymore. Your employee's needs and valuable feedback capture their moods, expectations with the company. Their feedback helps you to deliver a helpful picture of engagement throughout the year.

3. Show that engagement is a permanent focus

Leaders need to be firm and clear on their commitment to improving engagement. Weekly employee training activities show that you care and support the wellbeing of your employees.

Regularity is a must. If your employee sees that the program is just a short-term fad, you run the risk of disengaging them.

4. Listen to your team on their terms

Provide your team with a safe environment for talking about sensitive issues like stress management or mental health problems. By giving employees a safe space to open up, you’re acknowledging their needs. This shows that the company cares for the employee, giving you a good chance of boosting your employee retention rate.

5. Take action on quick wins

Appreciation and rewards are what keeps humans motivated. Whenever your team has given you excellent results, it’s important that you provide them with rewards or simply applaud them for the task completed. This small effort creates long term changes in employee turnover.

6. Offer professional development training

Employees love to add a good skill set to their resumes, so why not provide them with the chance to grow professionally? Employees who report feeling a lack of support for their professional development will inevitably look for that elsewhere.

It’s also worth nothing that internal hires help improve the efficiency of your recruitment process and cut down on your cost-per-hire. That’s what we call a win-win-win.

Why do most companies forget to engage their employees?

Most of the time, companies miss the core issues related to engagement. Many companies assume that offering a good salary and compensation is equivalent to having employee engagement. However, according to the study conducted by the MSW Research and Dale Carnegie Training contradicted this salary theory, stating that the following reasons are more significant aspects of engagement:

1. Employee’s trust in the company.
2. Their relationships with the management or any other higher authority.
3. They take pride in being a part of the company.

Results of poor employee engagement

Poor employee engagement can have significant effects on your business. Your employees can go unproductive and they can also use your resources and time for personal growth. Since they don’t remain committed to your ethics, values, needs etc., they deviate from your company's vision.

Improve your employee engagement today

Many MNCs are successful today because they balance the needs of their employees with those of their customers. If the workplace environment is healthy and comfortable for your employees and they feel their voice is heard, the chances of profit for the company increases exponentially.

Moreover, engaged employees are engaged not because they’re easy to work with, but because they feel their work matters to them, and it’s management’s responsibility to make their employee feel that way.