Account-Based Marketing
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9 ABM Terms You Must Know to Try ABM Today
Demand for account-based marketing is growing, and when done right, it can deliver amazing results. But before you start, you need to develop a solid understanding of these critical ABM key terms.
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Account-Based Marketing: Pros and Cons
An account-based marketing strategy involves directly targeting a set of valuable key accounts with highly personalized campaigns. Whilst delivering exceptional results, an ABM approach can be complicated to efficiently conduct - be sure to weigh up the pros and cons before starting your ABM journey.
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Overview on ABM strategy to weigh up the benefits and the pitfalls
Building Demand
How to Measure ABM from Start to Success
More than 80% of marketers say that ABM outperforms other marketing initiatives, and more than 90% of marketers believe that ABM is essential to B2B marketing. There’s no doubt that ABM is an optimal strategy for B2B marketers, but there are obstacles that can hinder its effectiveness. It’s important to remember that without proper measurement in place at the onset of implementation, true business impact will be a pipe dream.
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This guide explores:
- How ABM metrics differ from lead-based metrics
- Why most people think their ABM programs are failing
- How to use data to adjust your ABM campaigns