How to Unify Commerce Data into Actionable Next Level Business Intelligence

Consumer expectations are being shaped by their digital experiences, raising demand for faster experiences, personalisation, convenience, and choice. It’s getting harder for merchants to keep up with changing demands, and to satisfy and retain key customer segments while staying profitable. That’s where Business Intelligence (BI) steps into the spotlight. This report explores how BI, captured through product and commerce data, can provide deeper insight and drive more memorable and rewarding user experiences, while boosting overall efficiency.