Re-Imagining Next Level Business Intelligence

Integrating business intelligence (BI) and consumer analytics is a powerful catalyst for next level commerce. It turns data into smart decisions that can boost sales, reduce risk, and generate greater efficiencies. As such, it should be an integral part of any business’s sales, marketing, and operational strategy. This report explores the primary challenges of current BI platforms and provides a five-point plan to an effective data strategy that optimises ROI.