Retail Media could be a Goldmine for UK Grocers and Brand
The UK's retail media industry is gaining significant potential, with a 25% increase in revenues this year. The shift from traditional signage to online advertising, driven by ecommerce, presents opportunities for monetisation and ROI. The paper emphasises the critical moment for brands and retailers to capitalise.
Report Snap Shot
- Retail media is a hot topic with forecast growth
- Rapid rise of online transactions during pandemic enables retailers to target engaged audiences
- Retailers can leverage ecommerce platforms for brand targeting