Better Decisions

Research from Treasure Data reveals how marketing teams are under increasing pressure to prove ROI amid rising costs. Key findings include: Diminishing budget divisions: Businesses are having to think seriously about how to prioritise spend between departments and as a result, 65% of marketers admit to already having made cuts to their budgets. The customer and cost of living: 73% of marketers say that they have changed their marketing strategies as a result of rising prices and cost-of-living challenges. Prioritising poor optimisation: Our research suggests that 61% of marketers don’t feel properly equipped to get the most out of the data they use for marketing campaigns. Dishonesty of data: Most marketers agree that they have access to identity, attribute and behavioural data – however, around a third reveal that this data is not accurate or of high quality