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Report Oracle Dyn 5 Ways to Reduce Network Latency (& Not Keep Your Customers Waiting)

5 Ways to Reduce Network Latency (& Not Keep Your Customers Waiting)

The world of online advertising has changed dramatically in recent years. New features and targeting tactics are constantly being created.

In the world of ads, latency (the length of a delay that end users experience when trying to access content) can make or break a campaign – it could mean losing hundreds of impressions, and subsequently revenue.

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Whether it’s display, mobile or video ads, visitors are not likely to wait around for your ad to load to see what it’s all about. This whitepaper looks at 5 ways you can reduce network latency.