Case Study: Plume’s Intuitive Solution Provides a Game-Changing Experience for MCTV Customers
Since 1965, MCTV has served more than 55,000 US homes and businesses in Ohio and West Virginia with advanced broadband products.As a company that prides itself on its high-touch customer service, MCTV was concerned about the volume of customer concerns related to poor Wi-Fi signal and equipment issues. MCTV was determined to create a better user experience for customers and provide subscribers with a way to independently manage their Wi-Fi.
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In this case study, you'll learn how MCTV successfully leveraged Plume technology to:
- Acquire more than 4,800 new subscribers
- Reduce truck rolls with a 100% success rate for self-installation
- Achieve a 236% increase in subscriber growth