CIAM Helps Find the Balance Between Security and Customer Experience

The login page is the front door for your customers. It’s the first thing they see, so the login flow needs great UX. At the same time, it’s the first place many hackers target when looking for a vulnerability to exploit in their attempts to steal your data, so it’s got to be secure as well. It’s a balancing act between security and customer experience. Customer Identity and Access Management (CIAM) is the solution that enables you to onboard, organise, and manage user accounts and data from one centralised location.