SSO vs Social Login: What’s the Difference?

You know it’s time to move your company away from the traditional password-based authentication models and towards something more secure, convenient, and intuitive. You want to make sure that the people who use your app have the best experience possible—and you also want to ensure that they’re using the platform correctly.

Enter SSO (Single Sign-On) and Social Login

The benefits of using either social login or SSO are clear: they make it easier for users to get what they want faster and easier, while increasing user retention by giving them one less thing to remember (or remember incorrectly).

The difference between single sign-on and social login

With SSO (single sign-on), you don't need to worry about implementing a separate login system; instead, you just provide one password that works across all of your connected accounts. This means users don't have to remember multiple passwords or go through any additional steps when logging into your website or app.

Social login is the process of using your social media accounts to access a service. This makes it easier to log in with just one account instead of having to remember multiple passwords or accounts associated with each site.

In this infographic by LoginRadius, we're going to look at what social login and single sign-on are, why they're important, and how you can choose between these two authentication methods.