We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Podcast Bots and Beyond: To Chatbot or Not?

Bots and Beyond: To Chatbot or Not?

Host Wayne Butterfield speaks to Richard Clarke, Managing Director of Customer Operations at Paddy Power Betfair. They discuss how the international sports betting and gaming operator uses digital tools to provide contextually rich, personalized and relevant customer interactions, and how best to enhance customer experience with chatbots and avoid some of the common pitfalls when working with this automation technology.

Listen to Podcast

Podcast Snap Shot

“There’s a crossover between the conversation about chatbots, conversational AI and productivity… I don’t like the term ‘chatbots’… We’ve actually coined the phrase 'virtual assistants’. The reason for that is the experience we’re looking for is something that has some level of intelligence that offers the customer benefits, rather than being able to transactionally interact and maybe add a small amount of value." - Richard Clarke

Related Content