Building a Single Customer View Using APIs
Access to data is critical for companies looking to transform customer experience; they need to understand as much about their customers as possible in order to create positive experiences.Having a “customer 360” view allows an accurate, timely, and complete view of customers - but can be difficult and time consuming to set up and manage. This whitepaper presents an approach to modularizing your customer 360 view, in order to deliver the right experience to your customers at the right time.