The Sales Persuasion Playbook
5 Secrets to Successful CallsSales reps need more than a quality product to close deals and meet quota — they need a workflow that promotes targeted conversations and persuasive pitches. This Playbook is written in partnership with HubSpot to help sales reps have more informed, more personal, and more effective calls with prospects. This Playbook contains insightful advice on, identifying a prospect’s pain points, researching companies and individuals for informed conversations, disarming cognitive biases that lead to stalled deals, handling common objections and building relationships through active listening.
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- Responding is part and parcel to what makes active listening so effective. By reacting appropriately as a listener, you’re letting the speaker know that you’re engaged and present in the conversation.
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