The Ultimate Guide to Setting Up a Call Center

When it comes to sales, every conversation is an opportunity to engage a prospective buyer, to convert a prospect into a customer and to nurture client relationships. Many of these conversations are over email, but the most influential happen over the phone. However, that doesn’t stop phone calls—establishing a meaningful relationship with a complete stranger—from being one of the hardest parts of any sales operation. Sales leaders need to maximise the effectiveness of their sales team’s phone time and cold-calling skills.