A Retail Buyer's Guide to Machine Learning

Retail leaders who buy software solutions are often confronted by a gauntlet of vendors claiming they’ve harnessed the power of machine learning and artificial intelligence—as if it were as simple as drawing water from a faucet. It all sounds positively magical as the sales rep describes machine learning in glowing, yet abstract terms that you (and maybe they) don’t really understand. Amongst the industry buzz, aspirational sales pitches, and celebrity endorsements, it’s hard to know what to really look for in a machine learning solution. This buyer’s guide tells the real story.