How to Do Sales Prospecting - 9 Winning Techniques

Nikola Sekulic

Sales prospecting today offers many ways of contacting your target market and encouraging them to make purchases. However, it isn’t always easy to decide which methods you should include in your marketing approach.

Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy

LeanData

Palo Alto Networks sells high-consideration cybersecurity products and services where the purchase decision is typically made by multiple individuals on a buying committee. However, existing demand generation efforts were based on one-buyer, lead-centric models that failed to recognise all members of a Buying Group. Faced with low lead conversion rates, wasted marketing effort, and friction between sales and marketing, they sought out new solutions that would improve lead quality, pipeline velocity, and ultimately drive more revenue. This customer story highlights more about how Palo Alto Networks’ saw a significant positive impact on revenue with Buying Groups strategy.

Why You Should Never Sell on LinkedIn Again

Insights for Professionals

When done well, LinkedIn can be a powerful tool for connecting with prospects and boosting sales. But when it comes to social selling, recent trends have caused LinkedIn users to become frustrated with the inauthentic way salespeople use the platform.

Leads vs. Prospects vs. Opportunities: The Difference in B2B Outreach

Andre Oentoro

Understanding the differences between leads, prospects, and opportunities is the first step to developing robust B2B marketing and sales strategies. You're closer to getting more deals if you treat and nurture them correctly.

How to Stop Losing Winnable Deals Using Conversation Intelligence

Reshu Rathi

Conversation Intelligence (CI) can give your company the extra insights and analysis it needs to push deals that once seemed like a sure thing over the finishing line.

How to Do Sales Prospecting - 9 Winning Techniques

Nikola Sekulic

Sales prospecting today offers many ways of contacting your target market and encouraging them to make purchases. However, it isn’t always easy to decide which methods you should include in your marketing approach.