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![LeanData - The Four Ps of Revenue Protection: A Revenue Playbook for Ops Pros]()
The Four Ps of Revenue Protection: A Revenue Playbook for Ops Pros
Revenue ProtectionIn the early days of operations (circa 2015), ops pros were given one primary charge: grow more revenue and scale using automation, like bees buzzing from flower to flower, gathering more nectar to produce honey. Then came 2023. Economic conditions took a downward trend, spawning layoffs and tech stack consolidations. As a result, the RevOps team at LeanData is doing things a bit differently. They’re still focusing on revenue generation, but now also investing their time in a revenue protection strategy. This guide will share the signals, plays, and strategies you need to protect your company’s revenue.
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This playbook covers:
- How economic shifts have changed the focus from revenue generation to safeguarding existing revenue
- The Four Ps Framework: Introduction to LeanData’s revenue protection strategy
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Identifying revenue risks and strategic responses to safeguard your company's revenue and growth
