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Report LeanData - The Authoritative Guide to Buying Groups

The Authoritative Guide to Buying Groups

Opportunity-Focused Motion

For many enterprise organisations, the B2B buyer is in actuality a buying group composed of multiple players, a scenario that renders the traditional MQL model less effective. However, for some, the idea of changing sales and marketing culture or having to adjust systems and processes from Leads to Opportunities seems like climbing Mount Everest. This guide will help you understand why and how organisations are transitioning to a buying group motion.

Report Snap Shot

This guide covers:

  • The role of buying signals in the modern revenue process
  • Operationalising buying groups with LeanData
  • Embracing buying groups for GTM Success

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