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Tips & Tools to Increase SDR Productivity

Empowering SDRs for a Stronger Sales Pipeline

Sales Development Representatives (SDRs) or Business Development Representatives (BDRs) are vital components to any organisation’s revenue team. An effective SDR team helps keep the entire sales team on track, in particular freeing up the time of an organisation’s most experienced and best sellers. This guide shares an overview of tips and tools to ramp up SDRs’ productivity and facilitate their ability to create bigger, higher quality and more healthy sales pipelines.

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This guide covers:

  • Tips for SDR peak performance and tools of the SDR trade
  • Lead-to-account matching and routing automation
  • How to maximise lead and account data