Report
![demandbase The ABX for Sales Playbook]()
The ABX for Sales Playbook
Actionable ideas for cracking your top accountsDespite it’s name, Account-Based Marketing is not just for Marketing teams. Since the Sale team is an integral part of ABM success, we’re giving it a new name: Account-Based Experience (ABX). Download this report and learn how to go from a reactive, lead-based model into a proactive, engagement-savvy, account-based model.
Report Snap Shot
- ABX is unusually efficient at creating pipeline. For every five accounts targeted, account-based organizations create a new Sales opportunity.
- ABX relies on known tactics. It’s the coordination that makes them effective.
- ABX is more than just Marketing.
