Virtual Selling Playbook: How Marketing and Sales Can Align In 2021

Digital marketing, and its importance in driving revenue, has rarely been more crucial for organisations. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively help sales to convert those leads into paying customers. And to make this happen, marketing and sales must align on a virtual selling strategy. This playbook was designed to help you to gain a better understanding of the fundamental principles marketing must have in place to enhance operations and contribute to the bottom line.