How to Decide If You Need a Co-Founder When Starting a New Business

03 February 2023

If you want to make your next business a success, partnering up could be the best option.

Infographic 7 Minutes
How to Decide If You Need a Co-Founder When Starting a New Business
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More than 80% of US-based billion-dollar companies started since 2005 had more than one founder. Giant firms like Facebook, Google, PayPal and Twitter were all created by a group of like-minded individuals united by a single business vision.

So if you want to make your next business a success, partnering up could be the best option. After all, having two brains working on the same challenges means you'll find solutions twice as fast - or at least in theory!

You'll also make your business a much more attractive prospect to investors. Many venture capital firms refuse to put money into start-ups with a single founder.

Then again, teamwork doesn't always make the dream work. As many as 6 of 10 new businesses fail due to conflicts and disputes between founders.

So what should you do? Risk it with a co-founder or go lone wolf?

That's what this latest study from OnDeck is all about. It collected tons of great advice from business leaders and quality online sources to weigh up the pros and cons of starting a business with someone else.

There's advice on managing the clash of egos, defining job roles and responsibilities, and what to expect if you do decide to go solo.

And if you're still struggling to pick the best option, there's a detailed decision tree that will lead you to the right outcome for you and your business.

OnDeck infographic on whether you should have a co-founder for your startup

Ashley Murphy

Ashley graduated with a BA (Hons) in English Literature and Creative Writing from the University of Manchester. He began working as a freelance content writer in 2015. He specializes in technology, higher education, advertising copy, and current affairs.

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