Nourishing Your Channel Ecosystem

Today, successful organizations are harnessing the power of ecosystems that converge around customers to deliver more comprehensive solutions and exceptional integrated experiences. With evolving buying journeys, the rise of subscription and consumption models, and new trifurcated channel reseller programs – vendor organizations of all shapes and sizes are rethinking the way they go to market. While ecosystems are transforming the way businesses operate, it’s important to understand why ecosystems are beginning to emerge now, how they differ from traditional markets, what new incentives will emerge and how you should respond. This in-depth resource looks at how to nourish your channel ecosystem and apply fresh strategies for healthy partnership growth.