10 Ways to Personalise the Customer Experience with Behavioural Targeting

Savvy marketers know that it’s ineffective to deliver the same generic marketing content to everyone. The most powerful marketing targets shoppers based on the individual’s behaviour, which refers to their purchasing habit, interests, disinterests and pages they visit. With behavioural targeting, you can use different approaches for different audiences – whether that’s new customers, top spenders, bargain hunters or customers who are especially loyal to a particular brand. This guide explores the data you need to collect, the key audiences you should be targeting and the messages that are likely to deliver the best results.