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Report Adobe 2021 Technology Trends - IT in Focus

2021 Technology Trends - IT in Focus

Four trends all IT professionals should know about

In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers. This report focuses on how IT professionals responded to the 2021 Digital Trends survey, compares their answers with their peers, and looks at the differences between top-performing companies. The research highlights how close cooperation between IT and other functions, such as marketing, is crucial for success, but needs to be supported by technology that fosters collaboration and facilitates efficient workflows and the sharing of customer data.

Report Snap Shot

  • CIOs lead the way in driving the CX-focused digital transformation
  • CX transformation is held back by legacy technology and workflow issues
  • Top-performing companies are more focused on customer insights and workflow-friendly infrastructure

Solution Categories

Customer Experience Software

Customer Experience Software

Customer experience software refers to a digital tool or platform designed to enhance and optimize t...

Customer Satisfaction Software

Customer Satisfaction Software

Customer satisfaction software refers to a type of technology that enables businesses to measure, an...

Customer Communications Management Software

Customer Communications Management Software

Customer Communications Management (CCM) software refers to a technology solution that enables busin...

Customer Support Software

Customer Support Software

Customer Support Software refers to a technology solution used by businesses to manage and improve t...

Customer Engagement Software

Customer Engagement Software

Customer engagement software refers to a suite of tools and technologies designed to enhance the int...