5 Ways to Boost Customer Journeys
Today's variety of digital channels gives customers the freedom and flexibility to move seamlessly from one channel to the next, which is convenient for them, but a potential headache for businesses.So how do you go about creating the proper stepping stones and paving the path for a cohesive bigger picture?
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- Set up journeys effectively across customer channels and screens.
- Balance customer experience and business value by understanding the impact each micro-journey has on the bigger picture.
- Deliver cohesive customer journeys that send the right messages, to the right people, at the right times