How Multi-Brand Enterprises can Boost Customer Experience With Marketplaces

When you hear the word marketplace, do you immediately think of B2C and verticals such as fashion and fast moving consumer goods (FMCG)? Many B2B organizations mistakenly believe that marketplaces can only benefit the B2C domain- especially without tangible business use cases. This guide explains how multi-brand enterprises can leverage marketplace technology to create the leading store in your specific B2B vertical.