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Ebook Bazaarvoice - Brand Manager’s Guide to UGC

Brand Manager’s Guide to UGC

As a brand manager, you’re not only responsible for developing a brand strategy. You’re also managing how that plan is implemented across various communication channels and marketing initiatives. In other words, you’ve got a lot to juggle. There’s one aspect of your brand’s marketing strategy in particular that you can’t afford to drop: user-generated content (UGC). UGC is any type of content — from a product review to a selfie in a recently purchased outfit — created and shared by actual customers. Why is it important? Because the success of your brand depends on what people say about your products and company.

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  • How to drive sales
  • Scaling a brand
  • Building customer loyalty

Solution Categories

Customer Experience Software

Customer Experience Software

Customer experience software refers to a digital tool or platform designed to enhance and optimize t...

Customer Satisfaction Software

Customer Satisfaction Software

Customer satisfaction software refers to a type of technology that enables businesses to measure, an...

Customer Communications Management Software

Customer Communications Management Software

Customer Communications Management (CCM) software refers to a technology solution that enables busin...

Customer Support Software

Customer Support Software

Customer Support Software refers to a technology solution used by businesses to manage and improve t...

Customer Engagement Software

Customer Engagement Software

Customer engagement software refers to a suite of tools and technologies designed to enhance the int...