CDP vs DMP: What’s the Difference?
How Can Data Management Platforms Benefit Your Business?Customer Data Platforms and Data Management Platforms are built with different technologies to serve different purposes. Far from competitive, they are complementary systems that often feed data to each other to support business goals. As companies develop a clear understanding of what each system does best, they will be able to quickly determine which to apply in each situation and how they can best work together.
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Read this whitepaper to learn how your business can use CDPs and DMPs to understand your customers, measure your success and grow your business.