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![Treasure Data Customer Data Maturity Study]()
Customer Data Maturity Study
Why Should Leveraging Customer Data be a Priority for Your Enterprise?More than ever, customer data management is critical to business success. Customer engagement via digital channels exploded during the pandemic, leading to an explosion in data being generated. Expectations for exceptional CX across all touchpoints, both digital and physical, have increased significantly. The importance of first-party data collection and management has increased with stricter privacy regulations and the pending loss of third-party cookie tracking.
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Read this paper to discover the results of the Customer Data Maturity Survey and find out how you can use them to succeed in 2022.
