Demystifying the B2B Online Customer Journey
The Complete Guide in 5 Easy StepsIf you know how customers find and interact with all of your different online touchpoints, it’s easier to measure and optimize your digital marketing and social media strategy.
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- Why the Customer Journey is so Important for B2B companies
- The Role of the Buyer Persona
- B2B Customer Journey Mapping: 5 Simple Steps
- Defining the right KPIs for the B2B Coustomer Journey
- Visualizing the B2B Customer Journey
- Potential Pitfalls of the B2B Coustomer Journey and How to Avoid Them