We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Widen Enrich Customer Experiences With Product Content

Enrich Customer Experiences With Product Content

Explore the value of using integrated technology to support product content strategies

This Forrester Consulting study, commissioned by Widen, explores how enriched, engaging brand and product content empowers consumers to make confident purchasing decisions – driving conversions and customer satisfaction and reducing return rates. Download this study to learn more about how the right integrated or combined technology can help you tackle your workflow challenges – and maximise the impact and value of your product content strategy.

Report Snap Shot

Forrester surveyed 259 digital marketing and e-commerce decision makers — as well as 360 consumers to reveal insights across these areas:

  • Current product content strategies lack the foundation for success
  • Process and integration challenges are to blame for lackluster strategies
  • Consumers pay the price for poor content strategies 
  • Combining the power of DAM) and product information management (PIM) software on the back end can ultimately improve the customer experience on the front end

Related Content