Four Pillars of Customer Loyalty

Customer loyalty is fleeting and it is becoming increasingly challenging for marketers to define what makes a customer return over and over again. With the tiniest inconvenience souring a shopper’s overall perception of a brand, marketers must meet and exceed all customer expectations. This means perfecting personalization, the shopping experience, marketing messages and more. This report breaks down the top 4 pillars of customer loyalty and provides critical insights on what consumers want in return.