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Future Marketing: C-Suite Aligned, Visible and Primed for Growth
The "Future Marketing: C-Suite Aligned, Visible and Primed for Growth" report by KPMG highlights the importance of C-suite alignment, data-driven strategies, brand fortification, and empathetic approaches in fostering innovation, competitive advantage, and expansion.
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- Personalisation and customer journey improvement
- Predictive staffing and unified digital experiences
- Balancing human and technological aspects
- Excitement about AI's potential and innovation responsibility
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