Report
![Treasure Data How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’]()
How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’
Should CPG Companies Rethink How They Use Data?To the C-suite execs at many CPG firms, the challenges faced by Lion Corp. will seem very familiar. Conventional mass-communication models such as bulk email and broadcast have been showing declining impact for years. Younger generations value experience and company values more highly than their parents and grandparents, making digital transformation an important objective for consumer goods manufacturers, which have traditionally used retail stores such as supermarkets and drugstores as powerful touchpoints for marketing and sales promotion.
Report Snap Shot
Read this report to learn how Lion has rethought how they use data to better understand their customers.
