How to Build a Winning Review Strategy

Your brand is only as strong as your reputation. While shoppers used to rely on friends and family as sources of truth for what to buy and who to buy it from, reviews are now most shoppers’ go-to for product discovery and evaluation. With more shoppers than ever turning to online reviews to get fellow customers’ feedback to decide who to give their business to, it’s crucial to build a review collection strategy for your brand. Increasing review volume is the key to boosting purchases and insights while enhancing SEO benefits. And increasing review volume isn’t just a one time task – it’s an ongoing effort that will pay off in dividends for your business.