For some businesses this will come naturally, but it can be harder for those that rely on in-person communications to adapt. Still, with the proper tools and some practice, your business and customer relationships can flourish online.
Social media, email marketing and company blogs all have their place in digital communication. It can feel shallow to reach out when you’re used to catching up in person, but consistent and empathetic communication will let your customers know that you value them and keep them engaged.
Get creative and don’t just showcase your products. Show the behind the scenes of your company or even use your channels to celebrate other local businesses online. It’s a good idea to switch up your content formats as well. Videos can do especially well online, but a good photo post or interesting narrative can be just as engaging.
Of course, there are plenty of creative ways to stay in touch, too. If you’re missing the casual conversations, consider hosting a virtual coffee date to catch up with clients. You may also want to give back a little and host a contest to get your customers excited about your brand.
If you’re looking to improve your digital communications and grow your business online, check out these tips and tools to get started.
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Briana Marvell
Briana is a content creator from Austin with interests in business and finance. When not at her desk, you can find her diving into a new book or hiking with her dog, Miko.
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