How Visual and social content increases online sales

Visual and social user-generated content (UGC) play a big role in driving e-commerce sales. Consumers want – actually, they expect – to see visual and social UGC when they are browsing for new products. Just having written reviews doesn’t cut it anymore. Shoppers want to see it to believe it. To learn more about visual and social user-generated content, we surveyed over 8,000 consumers across Australia, Canada, France, Germany, the UK, and the US on the topic. In this e-book, we will explore its impact on customers’ approach to online shopping, the buying decisions they make, and the routes they take to purchase.