Injecting Data into personalisation strategies in the GCC
Personalisation is reshaping customer engagement in the GCC, driving loyalty and revenue growth. Yet, many brands struggle to effectively use data to enhance their strategies. This report, based on insights from 200+ marketing leaders, uncovers key challenges and provides practical solutions to optimise personalisation efforts
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- Real-world insights from brands on data-driven personalisation
- Actionable strategies for integrating technology into marketing campaigns
- Emerging trends shaping the future of personalised customer experiences