How to Market in the Right Moment with the Right Message

No one wants to be viewed as just an IP address, a theoretical profile, a demographic segment, or other vaguely defined term. We all want to be treated as individuals. For people-based marketing to be effective, your team must identify the same individuals across channels and devices and guide them down the purchase path by delivering high-quality content. To do this, you need to make interactions more meaningful by understanding not just who these individual consumers are but what they’re trying to do. If this sounds impossible, it is. That is, it would be impossible without new technologies and advances in artificial intelligence, machine learning, and predictive analytics.