Messaging for Customer Service: 8 Best Practices

It’s no secret that customers love messaging businesses. Over the last year, 64 percent of customers tried new ways of getting in touch with customer service. Messaging is convenient, conversational, and personal; promoting an ongoing dialogue between customers and companies. Consumers are familiar with messaging in their everyday lives and now it’s possible to have the same conversational experiences with businesses on web and mobile channels—and move between them seamlessly.