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Modern Customer Retention: What You Need to Know
Understanding customer retentionA renewed focus on retention is finally here. After all, companies succeed not by spending an ever-increasing sum to reach and attract customers, but by acquiring the right audiences, understanding those audiences, meeting their needs, and developing the kind of customer experiences that keep these individuals engaged over time.
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We’ll walk through the steps you can take to see a noticeable lift in retention, including:
- 7 retention strategies
- 10 winning retention campaigns
- How to predict and troubleshoot churn
- Smart approaches leading brands have adopted to improve retention
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