Modern UX research in action: 10 research stories
Your customer's journey is more complex than just hitting your website for a few minutes and making a purchase or exploring your new app for the first time.Given the times we currently live in, there are more insights than ever that you need to uncover about how your customers interact with your brand. We ran a series of 10 unique studies to show the many things you can learn utilizing modern UX research and captured them here, in this eBook.
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You’ll uncover:
- Unique research studies on innovative products, like FitBit, Yelp, Nest, and more
- How to quickly set up and conduct the critical remote UX research you need
- Best practices on how to apply different research methodologies to gain customer insights