Case Study
![Treasure Data Muji Grows In-Store Revenue with Digital Savvy]()
Muji Grows In-Store Revenue with Digital Savvy
How to Merge the Physical and Digital Customer ExperienceLike most retailers, Muji ran online and social campaigns but struggled to improve sales and generate steady foot traffic to physical stores. Merging the physical and digital experiences posed a significant challenge. Using an enterprise customer data platform (CDP), Muji combined online browsing data and in-store purchase history to get a complete customer profile which allowed them to execute data-driven incentives such as personalised coupons and timely, well-targeted in-app push notifications.
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Read this short case study to learn how like Muji, your business can utilise a CDP to acquire and aggregate the fast-moving data streams.
