Muji Grows In-Store Revenue with Digital Savvy

Like most retailers, Muji ran online and social campaigns but struggled to improve sales and generate steady foot traffic to physical stores. Merging the physical and digital experiences posed a significant challenge. Using an enterprise customer data platform (CDP), Muji combined online browsing data and in-store purchase history to get a complete customer profile which allowed them to execute data-driven incentives such as personalised coupons and timely, well-targeted in-app push notifications.