Post Covid Strategies: Keep Customers and Perfect Data Collections

Shopper loyalty will become more important than ever as retailers reopen under the next normal. New habits created by the lockdowns caused a significant shift in where and how consumers shop, which means retailers will need to bring back former customers who looked elsewhere while simultaneously holding on to new fans. Retailers’ ability to not only offer a great experience, but to prove that they can do it again and again across multiple channels, will be key to achieving these goals.